Keith Baxter is one of my good friends online and I like
this email so much, for a variety of reasons, that I'm
swiping it to post here.  Generally, it's just good
advice on "keyword research" which I also find to be a
waste of time (generally).  

I think Keith also does a real nice job of giving good
information that segues into an offer.

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If you've studied any marketing teachers
online, then you most likely heard 50 different
market research theories.

Each one is valid, but what I'm about to
tell you just makes sense.

You ready?

Just go where the money is.

Pretty simple, right?

Well, it is.

For example, I want to make money from the
'Health' industry.

First, I go to webmd.com and see where the
conversation is.

As I write this, it appears that there may be
an opportunity in creating a special report on
'Vestibular Migraines'.

Why?

Because it's the topic of the latest headline
in the news section and it appears that Janet
Jackson is suffering from it.

If it makes the news, other who have this
affliction begin to rally, hypochondriacs begin
to wonder if they have it, doctors are more
aware of it when diagnosing patients, drug
companies will begin adding marketing dollars
to their drugs, and the list goes on.

Do you see how this works?

Go where the money is, find a hot topic, and
begin working it.

Notice I said nothing about 'finding long
tail keywords' or even keyword research with
a tool at all?

It's because the strategy revealed in The Wordpress
Project makes the conversation within that
topic important and keywords naturally flow
as a result.

So, are you curious how to do this... exactly?

Just pick up The Wordpress Project at no obligation
for 30 days to find out.

http://www.thewordpressproject.com/

The donkey puncher’s got me revvin’ up.

He says “Screw PPC Classroom . . . I want the Affiliate Black Book”.

So, not to take away from PPC Classroom, but we ARE talking about another beast entirely here.

Paid subscribers . . . read on.  Unpaid subscribers, the Affiliate Black Book will launch on HALLOWEEN.

Yeah - it’s THAT scary.

...

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Which of these 3 mistakes are you making?

Go here, sign up and read the report:

http://imxfiles.com/ppc-2b

Then identify which of these mistakes
you’re making (or not) -

Mistake #1

Are you committing this keyword research
kiss of death?

This is a critical to your success. A
slightly different perspective is presented
than how I’d give it to you, but I know
almost every novice PPC is making this
mistake and that’s why they can’t make PPC
work (when the rest of us know how lucrative
it really is).

This was really stressed in the Adwords Black Book and the Black Book DVDs. I could probably look at any keyword list you give me and tell you EXACTLY which phrases will make money for you, which will break even and which are guaranteed losers.

Over the last three years many more people have caught on and this has been written about far and wide, but that doesn’t make it any less critical.

Mistake #2 Are you unknowingly demolishing a
winning campaign?

Again, critical to your success. I don’t
completely agree with some of the ad
placement suggestions but I do know this is
the difference between winning and losing for
a lot of people - and they have ZERO clue.

Ad placement is important for a variety of reasons. Same ad with bad placement performs terrible, while if you improve placement it can become a winner. “Going cheap” on ad bid prices is almost always a mistake. If you can’t afford more, then scale back your keyword list to only the terms MOST LIKELY to make you money.

Mistake #3: Are you missing the “magic
ingredient”?

My first inclination was to write “this isn’t
a magic ingredient” - come on, where’s the
meat?

But, you know what? I wouldn’t call this
“magic” but I do call it critical. It’s
something every successful marketer has built
into their psyche.

Back in the day when building Adsense websites seemed like a wise time investment (it’s not) I build a half dozen sites and made about $2000 per month. For some reason that money was sweeter than putting the same time and effort into building affiliate sites. It was a painful lesson to learn that was a short-term gain - and I kicked myself for not doing what others did, which was to build HUNDREDS of these sites.

When you find something that works, you have to beat it to death. Do it over and over and over - make as much as you can while it still works. Put together the system and keep with it for as long as it works.

Now, I’m not on the fad thing and that’s the good news. What I taught in the Adwords Black Book still works just as well today as it did then. Most of the high quality PPC systems do work and because Adwords is always adding new avenues you can continue to expand as competition comes into the market.

If you haven’t read this report, then go here, sign up and read the report:

http://imxfiles.com/ppc-2b

X

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This post is for paid members only (if you only see a couple sentences, that means you’re not a paid member).  Paid members, this is the first excerpt from the Affiliate Black Book that will launch on Halloween, 2008.  Your brutal feedback (or testimonial) is appreciated.

X

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For paid subscribers only . . .
...

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If you don’t know what “Speaking Before Trees” means then you should be a paid subscriber of this blog!  This is the “Speaking Before Trees” experiment . . . hello to our friends at Google.

This is the first of a series of great posts.

Let me explain . . .

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Again - don’t share this stuff.  It’s for you and I only.

All the best to you - X

Let it be said: X has not been active enough on the blog this month - not for the paid subscribers.

Let it then be said: I have not forgotten you AND I will be making up for it now that my Dallas commitment is done. I’ll get back home this afternoon, take some rest tomorrow and then start kicking it in gear on Tuesday.

I’m not going to say what I’m going to be doing - yet - but you will receiving more value than you’ve been paying for. And I am considering shutting down any new paid memberships after today.

All the best to you - X