Most people resist making a decision until faced with losing the opportunity to do so.
The button pushed:
The desire for control.
Control is one of the three HOT buttons I reveal in the psychology section of the Black Book DVDs.
Last September I saw something amazing with this principle; Using a one-time-only offer, aka OTO, in a non-Internet marketing niche I was achieving a 10% conversion rate.
10% is pretty dang good, but here’s what’s amazing . . .
My sales letter sucked.
Bad. Awful. Never thought people would see it (on that note, I’m celebrating – the site in question was banned from Google for putting TE pages on it for almost THREE years – just got some of my PR back and the site is alive again).
In fact, I had fifty bulletpoints that I’d pulled in from another sales letter that had ABSOLUTELY NOTHING to do with the product being sold.
I could have posted an irrelevant news article and done about that same 10%.
In case you don’t already have the point, one time only offers WORK – you should use them whenever, whereever you can.
Two new pieces of software are out – one from my friend Jordan Hall that uses a new twist – it’s a timed OTO; you have X amount of time to act, then that’s it.
Keith Wellman tested it and claimed his conversion rate nearly doubled.
This is a bargain (I see the price just went up $10) and it’s simple:
http://imxfiles.com/urgency-blog
The next piece of software, I haven’t tried but I already know it’s going to be hot-good.
It’s the latest from John Reel, appropriately named “Sales Bully“.
Cool name – and I’m one of only three with the chance to offer it to you, out the gate.
With OTOs, you name it, it sounds like Sales Bully can do it.
More expensive, but mega-featured:
(Link coming this Friday, maybe sooner, hopefully not later)
Both of these pieces of software fit perfectly into my “name squeeze to sales letter approach”.
.X.
PS – Next week – think June – is the launch of Google Cash Detective by Chris Carpenter. I want to clear out the remaining sets of Black Book DVDs I have and I’ll be offering them as a bonus for GCD.
bullyTim Erway’s got a great post regarding Sales Bully and conversions here.
