I offer up the best material when people write to let me know the issues and struggles they’re having.
This is a great example. This guy is getting a 3-5% optin rate on his squeeze page using PPC traffic. Is it just bad traffic he asks?
I think that even BAD traffic should produce better results than that and looking at his squeeze page it’s easy to see what’s going on.
I’m not going to give up who he is or his site – or even his niche. Let’s just say it’s a very basic looking squeeze page that I’ve seen a hundred times – a bordered table with a headline, five bullet points and an optin form. That’s fine and some people make that work very well. A little more design effort – putting your headline in an image with an attention attracting picture above my optin form on the right side of the page is my personal preference through a lot of testing.
Design is an issue, but it’s the offer and how the offer is presented that REALLY matters.
So I gave him some copy modification suggestions – here are a few: ...
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