The average person would be flabbergasted at the amount of time and effort that John Reese, Frank Kern, Mike Filsaime, Ryan Deiss, Steven Pierce, Russell Brunson or any of the other new moneymakers, invest on their way to the top. It’s the [I]sole[/I] difference between them, and the guy who still [I]“just can’t figure it out”.
This might be true for some but it’s not
true for all, which means it’s not true.
Because if it were true, then it would be
true for everyone – and it’s not.
Russell might work hard – I’m sure he
does, but he started as a college student
and was probably making more than 95%
of Warrior’s working 2-3 hours per day.
Dr. Mike, another successful marketer
started by working a few hours everyday
before work.
If I was content to just let my affiliate
business run on autopilot, then a 4-Hour
Work Week and a 6-figure income is a done
deal. It isn’t a possibility – it was DONE
years ago.
The *hard work* came in figuring it
out – doing it is not *that* hard, especially
with the availability of so much cheap
talent.
The point of the 4-Hour Work Week isn’t
“You can get rich doing nothing while sitting
on your ass” – he says that’s not the case
a number of times.
It’s working smarter, more effectively
and efficiently. And it has nothing to do
with fully-automated, get-rich-quick, push-
button systems any fool can do.
Eric Louviere made a great post a while
back that essentially said if you aren’t
making what you want to make it’s because
you have a business model that will only
allow you to reach a certain level – you
need a new business model.
I’ll add to that – if you don’t have the
lifestyle you want it’s because your business
model sucks.
I see people, and Allen himself has warned
of this on numerous occasions, working
their asses off to write hundreds of articles,
to build *authority sites*, to make a few
pennies here and there.
If that is you, then YOU ARE MISSING THE
FUNDAMENTAL POINT OF BEING ONLINE -
LEVERAGE
Content isn’t king – leverage is king.
- If you have a list, you have leverage.
- If you have the right information, you have leverage.
- If you have even a little money and you spend it
wisely, you have leverage.
- If you have a good idea, you have leverage.
- If you have friends, and they have ANY of the
above, you have leverage.
And you don’t need a lever long enough to move
the earth – money doesn’t weight nearly that much.
The common denominator in Keith’s post
isn’t number of hours worked – it’s leverage.
Screw content – I’m not here to educate
the world. I’m here to sell my ideas to
people who are willing to pay for them
because they make THEIR life better too.
With that business model “the work your
ass off for pennies model”, no the 4-Hour
Work Week isn’t a possibility – but then
again I don’t personally consider that to
be marketing – it’s article writing and
publishing. It’s passively hoping to make
money. Marketing is a verb in my book.
Yes, hard work is involved but if hard work
was the KEY to the equation then why aren’t
ditch diggers rich?
Because hard work is a fallacy; a fallacy
perpetrated in large part by people who benefit
from the hard work of others AND those who’ve
bought into the fallacy.
Years ago it became clear to me that money
and work (career) are related but two different
animals.
I’m not so much ranting against hard work,
because I think hard work is good for the
soul. But hard work for money? What a
waste of life and what matters most. I
don’t care to hold anyone up on a pedestal
who preaches that hard work for the almighty
dollar is what you should be doing 12-16
hours per day.
Some people choose to hop on an airplane
and parade around the world to this event
and that while they have young kids growing
up without them – is that who we’re
looking up to? Is that what we consider
to be “a good guy”.
Bullshit.
That’s a self-centered, ego-maniacal
juvenile who’s placed fame and fortune
first.
OK . . .
Smart work is the point of this – and if
you’re not smart then you’re only left with
one alternative.
“Any complexity in life is the ego trying to
undo the simplicity of reality.”
This stuff isn’t hard. It does not require a
12-16 hour work day. Anyone who does that,
who says that, who advocates that or sells
you products that require it is not someone
who deserves your respect and admiration.
Period. It’s like a drug dealer peddling crack -
and I hate to break the news, but you are the
addict.
Chris, and everyone else – you question this
concept because you have no faith in your
ability to live it.
Anything – ANYTHING – is possible.
Don’t cheat yourself.
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