New Idea: Working Well
Here’s something I found to be true:
Some of the ideas I think are really great and revolutionary seem to be old news for others.
And some ideas I take for granted in my repertoire people say “Dude, why didn’t you share this with me a long time ago?!”
This is one of those “really great and revolutionary” ideas - let’s see if you agree.
You and I get stuck in our own paradigms about doing things. This is true of all people.
I like to be aware of that and continually explore things from different angles which has the side-effect of making me look like a flake on occasion - some new things work, some don’t. I think it’s better to try and fail than not try at all.
For years we’ve heard the advice to look at magazines for product ideas. It’s advice I’m tired of hearing frankly.
But . . .
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Applying Bid Pressure - New Tactic!
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Squeeze Page Advice: Low Optin Rates
I offer up the best material when people write to let me know the issues and struggles they’re having.
This is a great example. This guy is getting a 3-5% optin rate on his squeeze page using PPC traffic. Is it just bad traffic he asks?
I think that even BAD traffic should produce better results than that and looking at his squeeze page it’s easy to see what’s going on.
I’m not going to give up who he is or his site - or even his niche. Let’s just say it’s a very basic looking squeeze page that I’ve seen a hundred times - a bordered table with a headline, five bullet points and an optin form. That’s fine and some people make that work very well. A little more design effort - putting your headline in an image with an attention attracting picture above my optin form on the right side of the page is my personal preference through a lot of testing.
Design is an issue, but it’s the offer and how the offer is presented that REALLY matters.
So I gave him some copy modification suggestions - here are a few: ...
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Review Crusher
Part way through the tediously long 52-minute video about this new product from Mike Filsaime - that included about 5 solid minutes of bragging about the various stars of reality TV shows he’s hung out with - I saw some potential for the concept. (Remind me to share and gloat about my pictures with the past Presidents I worked for during my world travels for the National Security Council. I know you’ll be VERY impressed.)
Basically, Mike discovered all of the people running “Mike Filsaime is a Scam” ads. Then he discovered these ads were being run widespread and on the names of all the other saintly Gods of IM.
After he learned his good buddy Russell Brunson was running ads just like these when people did a search for Mike, he decided “game over”.
I have vowed to be more positive and less obnoxious - personally confrontational, if you will. But there seems to be this new level of Ego with “the Mike” that I’ve never seen in Internet marketing. “Guru” is truly going to his head - is that how God would have you to be Mike?
Game over? Does Mike REALLY think he has THAT much power over the rebel underground.
Folks - this is the Fight Club. We make the food you eat. Do not fuck with us.
Game over?
The solution Mike’s come up with is to create some software that allows you to create your own review site. Except, you don’t have to do any of the work - you can buy product reviews he writes, which most definitely are going to promote his products or you can have the mass hoard with nothing better to do write those reviews for you (how realistic is that REALLY - what I’ve found is that there are only 2 types of people primarily motivated to write a review online - those who are pissed about their experience and those who have something to gain monetarily. So . . . how much is your pissed off review going to help me sell this product? And if you’re not plastering my site with your affiliate links, then what’s to be gained? Exactly.)
In short, when I realized what he was selling - how much he was asking for it - and the thinly disguised motives for offering it were revealed, frankly I was pissed that I’d wasted an hour of my time watching it.
Am I being malicious here? Man, I hope not. It’s more like Dwight Howard swatting away a shot by a Russkie who’d have the gall to attempt to score - we ain’t having that around here.
Yeah.
Game over.
I’ll tell you exactly who can stop X.
X
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Landing Pages
Forget for a minute things like click through rates, ad placement and keyword phrases.
Those things are important for one reason and one reason only: to get people from point A (Google) to point B (your sales process).
SIDE NOTE: It really helps to get questions from you, because I just do what I do and sometimes I’m too focused on the “wow” material to recognize some readers need things I “just do”.
OK, so we’re talking about what REALLY matters to a marketer and that is conversion. If you don’t convert, you make no money.
There’s buyer traffic, shopper traffic and info seeker traffic when it comes to people doing Google searches. And I’ve added a fourth type of traffic to this list, but it doesn’t apply to Google so I’ll leave that to another post. This is the type of “BIG” traffic you hear people talking about, but making it work isn’t as easy as some would have you believe.
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Now, I STRONGLY believe that you should ALWAYS be focused on building lists. And, you can go about list building with all of the above. At the least, with a list, you should be able to double your conversion rates with a decent follow-up effort. Plus, if they don’t go for this offer then there other plenty of other offers to be made – or you can leverage those lists for joint ventures, etc.
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Relativity Pricing
Here’s a fascinating concept I’ve picked up from reading a new, and highly recommended book titled ...
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Free Software Instead Of Google Nemesis?
I just found this post on a forum that suggests there’s free software you can download and install on your own server that will do what Google Nemesis is charging $67.00 per month for.
Here are the links:
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Member Test
Anyone can see this . . . but you have to be a member to read the rest.
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How did I do this? See http://www.factorxmarketing.com/WMSP/
