I’ve been playing with video marketing lately, so I’m excited about YouTube’s new Sponsored Videos. Basically, you can pay to have your videos shown next to search results for other videos – think Adwords next to organic search.
You can read YouTube’s post here:
http://www.youtube.com/blog?entry=geqKl0QNkkw
Or watch this video:
коли под наем
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Because marketing IS a process of argumentation, I think this is a great article:
http://www.grokdotcom.com/2008/10/24/microsofts-ad-vs-apples-three-move-set/
Aside from the point that Microsoft has taken way too long to respond to Apple’s ads implying that the PC (powered by Windows) is nerdy and uncool, I think the article does an excellent job of pointing out that Microsoft did not [...]
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