From the category archives:

Adwords

This Could Be Interesting . . .

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Google Cash Killer

Right now this is just a rumor, but I’ve heard from enough credible sources to say it’s a sure thing coming.
Google Adwords will soon be implementing a new rule that requires the display URL and destination URL reside on the same URL.
In case it’s not obvious, that means that using an affiliate link to point [...]

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Anatomy Of New 6-figure Business

I remember the days when Internet marketing was a struggle.
That’s why it’s surprising how easy it is to take some results for granted now.
My head is so into certain aspects of my business that I don’t pay attention to others.
So I was surprised to see that one of my “little money makers” did over $100,000 [...]

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Ppc Traffic To A Blog

This is a response to a comment.  I think there are some good tips you can use here and I want to make sure you see it . . .

Hi Erik,
You can just use the same Wordpress that comes with most hosting accounts and install it using Fantistico. I use shared hosting on HostGator.
This blog, [...]

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Bidding Strategy

Are you overpaying for clicks?
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So what happened?
My actual cost per click dropped from .62 to .59 and my average ad placement slid from 2.5 to 2.6. So I’m saving about 5% on click costs with no real change in ad placement.
Today I’m dropping another nickel on my max CPC. I don’t [...]

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Seo For Adwords

Let’s talk about landing pages and quality scores.  If you’re not getting good or great scores on 80% of your keyword phrases then you have problems.
When has OK ever been good enough?  Good enough for some, but not us.
The Adwords game has increasingly become about SEO.
SEO?  I don’t want to waste my time with SEO [...]

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Why Numbers Can Be Deceiving

I’ve owned this software for a couple of months now and I’m just now trying it out.
The early results look very, very cool.
Here’s an snapshot -

What this software does is take split testing to a completely new level.  As you can see I have limited traffic to the site being measured.  Specifically, I’m measuring optins.  [...]

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