I’ve owned this software for a couple of months now and I’m just now trying it out.
The early results look very, very cool.
Here’s an snapshot -
What this software does is take split testing to a completely new level. As you can see I have limited traffic to the site being measured. Specifically, I’m measuring optins. Each of the 3 pages I’m testing has approximately 24 page views – under normal split test circumstances we’re a LONG way from having numbers that mean anything.
Page 1 is winning the opt-in war with a 37.5% optin rate.
However, you’ll notice there are categories marked “Attention”, “Interest”, “Desire”, “Action”. This is a measure of time people spend on the page. The longer the stay on the page the more likely we can assume that AIDA is hitting all four cylinders.
The AIDA numbers I see suggest that page number 3, and not page 1, will be the likely best performer over time so it will be interesting to see if that proves true based on such a small sample to begin with.
And it already seems pretty clear that version 2 with poor optin and AIDA results is going to be the dog of the bunch.
What’s more cool about this software – at least in theory because I really want to watch this test play out – is that it will also break down these results for keyword phrases. In other words, you can run the 3-way split-test and/or also have same measures broken down by keyword phrase. If you see a keyword phrase underperforming then you can either delete the phrase from you campaign, or create a new landing page that seeks to improve AIDA for people searching on that term.
You can learn more about this software here
BTW, this software works if your an affiliate or promoting your own product.
UPDATE – Dec 1
When showing off something cool I hope for a better example than this, but either way it does prove the point.
As you can see in the image, version 3 has emerged as the winner – even if by a slight margin. I think enough people have now visited these pages that I can be 90% of the winner and the AIDA software probably raises my surety up closer to 100%. Although the first example had too few actions to make any accurate judgment, this software definitely identified this winner much, much sooner (even if it didn’t look like a winner based on conversion rate).
Google CTR and Conversion Rates
Yesterday I was checking Google stats, split testing 3 ad variations for best performance. Ads number one and two had click through rates (CTRs) of 5.52% and 5.38%. Ad number 3 had a CTR of only 3.12%. On this quick glance I paused ad 3 from the rotation.
That would have been a mistake though and here’s why:
My cost per conversion for ads number 1 and 2 was in the range of $25 per sale. But my per conversion on my poor click generator was only $9.12 per sale. That means that although ad three had a CTR of about half, the conversion rate was triple.
What does this mean? CTR never means as much as cost per conversion. Conversions, not high CTR, should be your objective.
I’m not going to share the product promoted but I will share the difference in add approaches and explain why I think the conversion difference.
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As with the difference between ROI and profit you want to really look at the number you THINK you’re seeing.
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