I haven’t listened to prediction calls in the past. You probably think they’re just a thinly veiled sales pitch and with a few of the preditors, I mean predictors, they are.
I haven’t had time to listen to more than a few of the calls but I picked up some good stuff – particularly Jason Moffat’s customer service approach using UStream. That’s a pretty brilliant idea.
I had about 20 things on my list I wanted to hit on and only talked about a couple of them – Stu had his own set of questions for me.
Basically, he asked what the biggest developments were last year for Adwords. To me it was getting Google Slapped (after 2 years of not getting slapped) and converting all of my sites over to blogs. It made a huge difference – and I don’t know why anyone would ever build another site not using Wordpress (now that I understand how to use a blog).
Also, with Adwords the explosion in options outside of running ads on Google search. They’ve added a lot of alternatives to Google search and the restrictions/cost is light in comparison if you can make it work.
On that note I talked about the nature of that traffic being different and how you need to engage in a different way -
In the year ahead I think you’ll see more and more marketers using surveys – not the “What’s the single biggest question” fill in the blank type.
No, smart surveys that help channel traffic in the correct direction so you can make them the offer that best matches their specific needs.
I’m beta testing some excellent software that does this now.
I touched on one of the Four Quadrants of Knowing that I’ll be teaching in the Affiliate Black Book and how to use that with surveys. The people who “Don’t Know What They Don’t Know” quadrant is where huge online potential exists for the more skilled marketers out there.
The live calls are ending but the recordings are still gold – all proceeds go to a great cause:
http://predictioncall.com
