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	<title>Comments on: Seo For Adwords</title>
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	<link>http://blackbooksblog.com/adwords/seo-for-adwords/</link>
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		<title>By: Admin</title>
		<link>http://blackbooksblog.com/adwords/seo-for-adwords/comment-page-1/#comment-526</link>
		<dc:creator>Admin</dc:creator>
		<pubDate>Sat, 06 Dec 2008 16:54:11 +0000</pubDate>
		<guid isPermaLink="false">http://blackbooksblog.com/?p=203#comment-526</guid>
		<description>Hi Erik,

You can just use the same Wordpress that comes with most hosting accounts and install it using Fantistico.  I use shared hosting on HostGator.

This blog, for example, is on Hostgator and installed with a click or two using Fantastico.  The theme is free - see the link at the bottom of the page.  I&#039;ve also paid for other themes from Brian Gardner (designer of this theme).

With other blogs I&#039;ve had a template created - just a standard minisite template.  Then I hired a guy through Rentacoder to do whatever he does to make it a Wordpress template for $35.  

Here&#039;s a tip, because the regular blog is not going to help you.  I wouldn&#039;t pay for traffic to this blog, for example.

I don&#039;t want to share any of my sites publicly, but take a look at this one:

http://blog.worldwidebrands.com

I&#039;ve started putting together pages that look similar to this.  The normal header image area become larger and instead of wasting that space there&#039;s a video with an optin - with relevant information falling at and below the fold.  This has been working very well.

There&#039;s a bit of a learning curve with Wordpress and so many options it can be overwhelming - but I&#039;ll never build another site without it (unless something better comes along).  

X</description>
		<content:encoded><![CDATA[<p>Hi Erik,</p>
<p>You can just use the same Wordpress that comes with most hosting accounts and install it using Fantistico.  I use shared hosting on HostGator.</p>
<p>This blog, for example, is on Hostgator and installed with a click or two using Fantastico.  The theme is free &#8211; see the link at the bottom of the page.  I&#8217;ve also paid for other themes from Brian Gardner (designer of this theme).</p>
<p>With other blogs I&#8217;ve had a template created &#8211; just a standard minisite template.  Then I hired a guy through Rentacoder to do whatever he does to make it a Wordpress template for $35.  </p>
<p>Here&#8217;s a tip, because the regular blog is not going to help you.  I wouldn&#8217;t pay for traffic to this blog, for example.</p>
<p>I don&#8217;t want to share any of my sites publicly, but take a look at this one:</p>
<p><a href="http://blog.worldwidebrands.com" rel="nofollow">http://blog.worldwidebrands.com</a></p>
<p>I&#8217;ve started putting together pages that look similar to this.  The normal header image area become larger and instead of wasting that space there&#8217;s a video with an optin &#8211; with relevant information falling at and below the fold.  This has been working very well.</p>
<p>There&#8217;s a bit of a learning curve with Wordpress and so many options it can be overwhelming &#8211; but I&#8217;ll never build another site without it (unless something better comes along).  </p>
<p>X</p>
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	</item>
	<item>
		<title>By: Admin</title>
		<link>http://blackbooksblog.com/adwords/seo-for-adwords/comment-page-1/#comment-520</link>
		<dc:creator>Admin</dc:creator>
		<pubDate>Fri, 05 Dec 2008 16:25:18 +0000</pubDate>
		<guid isPermaLink="false">http://blackbooksblog.com/?p=203#comment-520</guid>
		<description>Hi Kirk,

Good question.  Obviously I didn&#039;t explain that well enough.

Numbers make the image irrelevant in Google&#039;s ranking/QS.  So things like &quot;order-button.gif&quot;, &quot;guarantee-seal.jpg&quot;, etc, hurt your QS.

If you&#039;re selling apples and you have a good image of apples on your site that viewers of Google Images are clicking on (indicating it&#039;s a good and relevant image of apples) then that could help you.  But you&#039;re selling oranges with an image of apples, and a poor one at that, it could be hurting you.

I hope that clears it up.

X</description>
		<content:encoded><![CDATA[<p>Hi Kirk,</p>
<p>Good question.  Obviously I didn&#8217;t explain that well enough.</p>
<p>Numbers make the image irrelevant in Google&#8217;s ranking/QS.  So things like &#8220;order-button.gif&#8221;, &#8220;guarantee-seal.jpg&#8221;, etc, hurt your QS.</p>
<p>If you&#8217;re selling apples and you have a good image of apples on your site that viewers of Google Images are clicking on (indicating it&#8217;s a good and relevant image of apples) then that could help you.  But you&#8217;re selling oranges with an image of apples, and a poor one at that, it could be hurting you.</p>
<p>I hope that clears it up.</p>
<p>X</p>
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	</item>
	<item>
		<title>By: ejlund</title>
		<link>http://blackbooksblog.com/adwords/seo-for-adwords/comment-page-1/#comment-518</link>
		<dc:creator>ejlund</dc:creator>
		<pubDate>Fri, 05 Dec 2008 00:02:30 +0000</pubDate>
		<guid isPermaLink="false">http://blackbooksblog.com/?p=203#comment-518</guid>
		<description>Quick question:  To use WordPress to power the squeeze pages and Web sites I build, I am assuming that you are talking about the WordPress.org tool that I have to install on my own Web sever, not the standard WordPress hosted blogs, correct?  Do I need or do you recommend a dedicated as opposed to a shared hosting Web server for this?  Thanks, Erik</description>
		<content:encoded><![CDATA[<p>Quick question:  To use WordPress to power the squeeze pages and Web sites I build, I am assuming that you are talking about the WordPress.org tool that I have to install on my own Web sever, not the standard WordPress hosted blogs, correct?  Do I need or do you recommend a dedicated as opposed to a shared hosting Web server for this?  Thanks, Erik</p>
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	<item>
		<title>By: KirkMcD</title>
		<link>http://blackbooksblog.com/adwords/seo-for-adwords/comment-page-1/#comment-509</link>
		<dc:creator>KirkMcD</dc:creator>
		<pubDate>Tue, 02 Dec 2008 20:19:47 +0000</pubDate>
		<guid isPermaLink="false">http://blackbooksblog.com/?p=203#comment-509</guid>
		<description>&gt;&gt;&gt;Use only numbers to name your images.

&gt;&gt;&gt;Google Images might be more important than anyone knew - if you name an image “apples.gif” then Google serves that in Google Images. 


Isn&#039;t this contradictory?</description>
		<content:encoded><![CDATA[<p>&gt;&gt;&gt;Use only numbers to name your images.</p>
<p>&gt;&gt;&gt;Google Images might be more important than anyone knew &#8211; if you name an image “apples.gif” then Google serves that in Google Images. </p>
<p>Isn&#8217;t this contradictory?</p>
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	<item>
		<title>By: hjuan99</title>
		<link>http://blackbooksblog.com/adwords/seo-for-adwords/comment-page-1/#comment-508</link>
		<dc:creator>hjuan99</dc:creator>
		<pubDate>Tue, 02 Dec 2008 17:39:07 +0000</pubDate>
		<guid isPermaLink="false">http://blackbooksblog.com/?p=203#comment-508</guid>
		<description>John,

Your assessment of Wordpress is absolutely correct.  It does sooo much seo stuff for you there&#039;s almost no reason to not build a site with anything else.  

A few weeks ago I made a blog post about it:
http://www.jonasblog.com/2008/11/tools-i-use-wordpress.html

John Jonas
http://www.ReplaceMyself.com</description>
		<content:encoded><![CDATA[<p>John,</p>
<p>Your assessment of Wordpress is absolutely correct.  It does sooo much seo stuff for you there&#8217;s almost no reason to not build a site with anything else.  </p>
<p>A few weeks ago I made a blog post about it:<br />
<a href="http://www.jonasblog.com/2008/11/tools-i-use-wordpress.html" rel="nofollow">http://www.jonasblog.com/2008/11/tools-i-use-wordpress.html</a></p>
<p>John Jonas<br />
<a href="http://www.ReplaceMyself.com" rel="nofollow">http://www.ReplaceMyself.com</a></p>
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