This is excerpted from a post on Terry Dean’s blog - it’s nothing new but even though most people know this they continue to make the same mistake over and over.

You can’t “try” Google Adwords this week, ezine advertising next week, and then joint ventures the week after.

The keyword I use there was “try.”

Currently I have two clients I would consider absolute masters at Adwords. Both of them have said to me privately they feel it takes a year of experience and practice to really become excellent with Adwords.

What does that mean to the person who tries it for a week?

It means they get in, waste some money, and decide it doesn’t work for them.

The majority of people trying out Adwords for the first do lose some money. The good news of course is because of the budgets you can set, you’re the one who chooses how much you risk. Plus with all the conversion tracking features you can see exactly where results are being produced from your account.

Tip: No one should be using Adwords if they’re not also using the conversion tracking to see which keywords and ads are producing their sales.

Read the complete post here: http://www.terrydean.org/daily-marketing-calendar/

Tags: Adwords, failure, terry dean

This entry was posted on Tuesday, August 19th, 2008 at 11:14 am and is filed under Internet Marketing, Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.