Reese, Kern And Selling With Video
Posted on January 29, 2008
Filed Under Internet Marketing
This is what I love about Reese. He comes out and publicly declares “I will not promote anyone’s product as an affiliate anymore.” He soaks up the forum adulation . . . and now he’s promoting things as an affiliate again. But you’ll never hear him say “Hey guys, I changed my mind”.
One more Reesee . . . (and I admit I’m just catering to the desire of my readers here because I always get a ton of personal notes when I say it like it is with this puck) . . . I wonder if he’s now on board with digital products since Frank Kern (hands down the better marketer of the two) is releasing his next product in online format.
Yes, I sell physical product - and I hate it. It’s not the future. It’s a pain in the ass. And I don’t think MOST people buy the whole “thud factor” thing anymore. It’s now a matter of neophyte market or not. That’s the determining factor - if in doubt, don’t waste your time and effort on producing physical product.
Why? I’ve shared this before. I’ve sold an ebook for $197. It worked because the content was GREAT. I’ve been a part of businesses selling a physical book on Amazon for $12 and people go FROM Amazon to the author’s site to buy the ebook version for $27 - that’s more than twice as much.
A freak occurrence? Hell no - it happened daily. People want their information NOW.
Before I get to Frank Kern, I have a bonus Reesee for you. One of my best buddies (and new business partner) writes copy for 10 of Dan Kennedy’s 18 Platinum Club members (you must earn over 1-mil per year to get into that club).
He watched Reese’s latest 37 minutes video and couldn’t stop laughing. He said he kept watching and waiting for the point - apparently, there was none. It was just a waste of 37 minutes.
If there was a point, beyond “You should sell to Internet marketers and I want you to pay me a lot of money to become an affiliate to sell to them for me”, then please post a comment.
Which is the STUPID use of video. Strip the name “John Reese” and the years-old mystique of ‘one day’ and who’d watch that? Only the seriously bored and with NOTHING else to do.
True, people like to be entertained - but video is no guarantee of that. And putting the rant aside, here’s why written copy will ALWAYS be king - because copy writers know that most people scan copy. That’s why headlines, sub-headlines and bullet points are critical.
Note: An entertaining TV commercial isn’t a good commercial. Entertainment can get attention and interest, but creative’s usually miss the point that the purpose of an ad is to sell something - a product, a brand, an idea.
To be clear, I’m not saying DO NOT USE VIDEO but video should enhance a sales letter, not replace it. TV didn’t replace the sales letter, or the newspaper, or the magazine, etc.
Just because you have a video camera, it doesn’t mean you should sit in front of it. (I’m not and you should thank me for that.
)
Can you scan a video? Can you? Do I really have to sit through your 37-minute video to see if you have a point? To get to your offer?
Is this REALLY what we call genius?
OK . . .
I’ve been evaluating Frank Kern’s Mass Control product he’ll be launching in February and . . . I like it.
Basically, he’s dissected WHY people follow some of the clowns they do and how you can generate a following just like them (and make a lot of money for yourself in the process).
I hit many of these elements with the successful promotion of Adwords Black Book - and when you understand what Frank is sharing, and the power of it, then you’ll have the tools to morph yourself into a “cult of personality” figure too.
Sure, there will be a lot of hype around this product but it’s the first package I’ve seen in a while that has the potential to live up to that hype.
That’s all for now amigos y amigas.
X
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[...] bookmarks tagged stupid Reese, Kern and Selling With Video saved by 9 others worldindustriez777 bookmarked on 01/29/08 | [...]
Hey John:
how is it going with you?
I m glad that finally someone voiced out about these Reese craps.
are you promoting Frank Kern’s stuff? if you do I’d like to hear about your bonus package.
cheers,
CY
I started out this morning deleting all the mails promoting the Kern product, getting pissed at all the guys who have done nothing to presell but are just having a go with a last minute mail.
Then I get to the X mail and I read that one through, then I see the only link is in the PS and its to this blog and I think to myself there must be a sneaky cookie there somewhere.
I read the post and like what I read. I then look at the page source but can see no stuffed cookie!
Then I read the last 5 or 6 posts and like what I read. And I think about all the $1000 product I’ve bought and most have been crap (do you say crap n the US?)
I read about the whole guru deal and I know its true and I know I could make more money if I played that game in my own niche. (and by the way its pronounced neesh not nitch) But I can’t push crap cos my reputation would be down the pan in no time.
Anyhow the reason for the comment is just to say that I like what you’re writing, X.