Sales Are Easy, Profiting Is Hard?
Posted on July 19, 2008
Filed Under Adwords, Affiliate Marketing, Marketing Strategy
I’m doing some market research at the Warrior Forum -
I put up the question, “What do you love about Adwords, and what do you hate?”
The first response fits here perfectly:
“Making sales with Adwords is easy - profiting is hard.”
There are some things .X. is friggin’ lousy at - for one, I’m a disorganized mess.
What I’m good at, though, is looking at a situation and seeing solutions. I used to have to work at that - now it’s natural.
And to do it requires getting out of the box and recognizing what the existing paradigm is.
Internet marketing is changing so fast that you can’t hold on to old paradigms - it’s no different than holding onto a concrete block in a swimming pool.
The old Adwords paradigm is the Google Cash paradigm; spend one dollar on ads and work at making 2 dollars or more in return.
It’s not legendary fable that there was a time when it was easy to make six to eight dollars for every dollar spent - now, I regularly make 2 or 3 dollars on those campaigns - but you better expect the trend is going down on the profit margins.
Because of this old paradigm, most Adwords marketers (at least the affiliates) are finding it harder and harder to make money. Then you have tools like Undercover Profits coming out which basically exposes those . . . and you get the picture.
People are dying here.
So here’s the shift you need to make now - ...
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make money online…
Thanks for the great post! Looking forward to many more. B>)…