How Do You Like This Idea?
Posted on September 3, 2008
Filed Under Affiliate Marketing
I’ve been talking about the release of the Affiliate Black Book for so long it’s embarrassing.
I keep coming up with new ideas, re-writing sections, cutting stuff, adding stuff - this things never gonna get done at this rate.
So I had a new thought.
Maybe it’s not a book at all - maybe it’s a series of reports delivered in a membership site “way” - ie, instead of selling a complete book for $197, instead I charge $17 per week to deliver a “chapter” and the charge continues for as long as A) I have something good to add and B) you, as a subscriber want to keep paying me for ideas. This way I can take what I have, spend an entire week really boosting the value of the content for the next week and the overall product is delivered with higher value to you - but at a lower immediate cost (I think/hope that content broken up and delivered over time translates into a more usable product for you).
Let me know what you think by voting in the poll below - and paid blog subscribers, I’ll be making you a more screaming deal.
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Hi X,
I’ve gone for the total up front as it’s a set sum. Whether the content is delivered in one go or in weekly chunks I don’t mind. In fact, if weekly delivery meant you spent more time polishing it first then I’d definitely go for that.
I’m starting to get a little averse to continuity payments but I’m more than happy to sign up for things that provide great value, as yours would.
The weekly payment jars with me for some reason - it seems like a constant drain. A monthly payment doesn’t seem as bad.
Funnily enough if you brought out a new report each week for $17 I’d happily buy each and every one of them. Maybe it’s a perceived lack of control with the weekly subscription. Weird, huh?
Bottom line though, whether you go for lump sum up front or a weekly / monthly payment chances are I’ll sign up whatever, as the quality of stuff you put out there is just phenomenal.
You are one of the very, very few marketers that I consistently learn something new and valuable from.
Best wishes,
Matt
Matt -
I appreciate your feedback - you offer some excellent insight. It gives me a few new ideas on how I can set this up - and I might offer both options - a lower priced “pay now for X number of reports, guaranteed” - “pay weekly, with price going up after launch” - or “buy specific individual reports at a higher price with a limit on sales (maybe) . . .
Thanks for the good words -
All the best to you - X
It’s only after we’ve lost everything that we’re free to do anything.
The Black Book DVD’s were the beginning, then it moved out of the basement, it was called Project Mayhem (aka Mastermind X).
Then came the IMX Files.
Sometimes you do something, and you get screwed. Sometimes it’s the things you don’t do, and you get screwed
Only after disaster can we be resurrected.
I see all this potential, and I see squandering. God damn it, an entire generation pumping gas, waiting tables; building adsense sites, slaves with white collars.
Internet advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don’t need from John Reese.
We’re the middle children of history, man. No purpose or place. We have no Great War. No Great Depression. Our Great War’s a spiritual war… our Great Depression is the Internet Marketing Manifesto.
We’ve all been raised on the internet to believe that one day we’d all be millionaires, and mavens, and gurus. But we won’t. And we’re slowly learning that fact. And we’re very, very pissed off…
I say @#$% the new ideas, the re-writing sections, cutting stuff, adding stuff, I say never be complete, I say stop being perfect, I say let… lets evolve, let the chips fall where they may.
This is your life X and it’s ending one minute at a time. What would you wish you’d done before you died?
Lock yourself in a room and just finish the @#$%’n book.
Now, a question of etiquette: as I pass, do I give you the ass or the crotch?
“M”
Awesome - thanks.