Good News From Google?
Posted on August 24, 2008
Filed Under Affiliate Marketing
Maybe.
Google has announced some changes to Quality Score and “Google Slap” that should help a lot of us.
Quality Score has been a major headache for a lot of us. Often, totally relevant pages are slapped for no obviously good reason - ie, “keyword phrase” going to site “keyword-phrase.com” that’s all about “keyword phrase”.
Read the entire post from Google here:
http://adwords.blogspot.com/2008/08/quality-score-improvements.html
If you can’t get your QS to “Great” here’s advice I got from Carey at Adwords Agency Elite.
I had a page that had 100% quality content on an IT product. Since it is the only product my client had, it was entirely on topic, yet the QS said it “wasn’t highly relevant!” Yet it couldn’t have been more relevant.
Carey plugged the ad into a couple of his adwords accounts. One yielded the same QS I was getting, but the other got a “Great” QS. The difference? That account had an excellent account history compared to the other.
So if you have exhausted all the options for improving your QS yet still can’t get “Great”, it could be your account history - no quick fix for that, but just knowing that will take the stress out of trying to get that “great” rating.
Frank
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