Adwords 180
Posted on November 27, 2007
Filed Under Adwords, Internet Marketing, Marketing Strategy
This isn’t a new product and I came close to some of what it teaches in the Black Book DVDs.
The basic concept is that instead of site targeting - you can PAGE target. This gives YOU much greater control over where your ad appears and you can write your ads specifically for the page.
Although the price on Adwords 180 might be a bit high for what you’re getting - this is an info-product that could be boiled down to about 20 pages - I appreciate high quality information being limited by asking a higher price (see my own products).
Now - while Adwords 180 is a great idea, to really take it from a “good idea” to a feasible strategy, you also want to pickup Adwords 180 Scanner. Basically this software, created by Anthony Stai, finds all of the pages for a specific keyword phrase that have Adsense on them. Without this software, the job of finding this pages is too tedious for me - with it, it’s a lot of fun (and I’ve been able to easily teach my outsourced help how to do the work for me).
A key tip - since I use the CPM model - is to only select the sites with ads ABOVE the fold - ie, ads are visible on the page without the visitor scrolling.
To take this approach to an “X” level, I’ve been targeting pages specifically promoting my competitors products and then clearly stating my USP in the ads. In other words, people are finding pages about my competitors product and I’m creating enough doubt in their mind with my ad that they HAVE TO check out my product - it’s classic “Don’t Buy XYZ Until After You Try This Free Demo”.
I have not tried image ads yet, but that’s the next step.
Man . . . it feels good to do some real marketing where I get to kick someone’s ass (and make money doing it).
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