This Only Makes Me Laugh
Posted on December 23, 2007
Filed Under Internet Marketing, Marketing Strategy
For your entertainment . . . a note from a (un?) subscriber responding to my “Please Unsubscribe” message.
You sent me this:
Hey Linque -
I slept well knowing that you’re
not among the sorry asses of the
world - 9 girly-boys unsubscribed.Bu-bye and good riddance. Now we
can get to business have a little
fun.I am telling you THIS:
Who the hell do you think you’re talking to??????????????? YOU MORON!!!!!!!!!!!!!!!!! Girly boy????????? You don’t have the brass to say that to my face!!!!!!
Cool down Linque - you bad boy, you. I love running across guys like you who make it so easy to push their buttons.
So yesterday, for probably the 500th time I see a post on the Warrior Forum about how stupid marketers are for using long copy.
As I often do, I wrote a response and deleted it without posting.
But I’ll let you in on what I had to say - and why it applies to our buddy Linque here.
The problem is long copy or short copy. This is like saying “Novels suck - people should only write articles”.
Some novels do suck. And some [MOST] long sales letters suck too.
But it isn’t the length that matters; it’s the fact that lousy writing is lousy writing.
Sometimes you read a book that you never want to end - how many thousands of pages is the Harry Potter series now?
It’s interesting - it’s good stuff.
Most sales letters attempt to be generic blabber that appeals to everyone - God forbade we offend the likes of Linque, who don’t comprehend the message anyway.
Your goal as a marketer is to reach, to qualify and build a relationship with THE RIGHT PEOPLE. And that means that the sooner the WRONG PEOPLE dislike you, the better.
But X! I want everyone to like me!
Then deal with your approval issues - they will prevent you from being the best marketer you can be. They will prevent you from taking action and standing FOR SOMETHING.
If your sales copy isn’t polarizing people - if you don’t have people on either side of the fence loving and hating, then you’re playing it WAY too safe.
The best stuff I’ve EVER written - product or sales copy - polarized people and yes, I’ve had second thoughts about putting it out there. But the more audacious it is - the more I feel like “Oh, man . . . this is going to piss some people off” - the better it does.
If your butt cheeks aren’t puckered up just a bit when you float something out there - then you’re not putting yourself in the position to grow.
Life rewards boldness - there is genius in boldness.
Now - I’m not saying to go out there and try to be what X is. And I’m definitely not saying going out there and try to shock the hell out of people for the sake of it.
You need to find your edge and you need to know the people you want to do business with (and the people you don’t want to do business with).
X
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