Two Weeks To Launch
Posted on January 4, 2007
Filed Under Affiliate Marketing
The Black Book DVDs will
launch on January 16th.
If you’ve been following me
you know I’m not a big hype guy -
it’s a fine line to walk in
marketing because you must
get people excited - but you
have to deliver the goods
too.
I studied film making in
college and had a course in
film marketing.
Fascinating stuff.
Opening weekend is critical
for a movie - if people like
the movie, it generates word
of mouth buzz. It needs a
little help to get the first
group in the door - but if the
film is REALLY good, then it
has legs of it’s own.
If a movie sucks and the studio
knows it, they know they
have to make what they can on
opening weekend - they hype
the hell out of it and sucker
as many people as they can.
The Black Book DVDs . . . I’m
thinking great word of mouth
buzz, just like the Adwords
Black Book.
I’m not worried about a
blockbuster launch (although
there’s more than a little
interest from others wanting
to promote the DVDs)
After visiting the printer
today and flipping through
Black Book Manual One the
first time, I can say I’ve
created the product I wanted
to - it’s full of great,
valuable info that’s going
to make people money.
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