Adwords 180
This isn’t a new product and I came close to some of what it teaches in the Black Book DVDs.
The basic concept is that instead of site targeting - you can PAGE target. This gives YOU much greater control over where your ad appears and you can write your ads specifically for the page.
Although the price on Adwords 180 might be a bit high for what you’re getting - this is an info-product that could be boiled down to about 20 pages - I appreciate high quality information being limited by asking a higher price (see my own products).
Now - while Adwords 180 is a great idea, to really take it from a “good idea” to a feasible strategy, you also want to pickup Adwords 180 Scanner. Basically this software, created by Anthony Stai, finds all of the pages for a specific keyword phrase that have Adsense on them. Without this software, the job of finding this pages is too tedious for me - with it, it’s a lot of fun (and I’ve been able to easily teach my outsourced help how to do the work for me).
A key tip - since I use the CPM model - is to only select the sites with ads ABOVE the fold - ie, ads are visible on the page without the visitor scrolling.
To take this approach to an “X” level, I’ve been targeting pages specifically promoting my competitors products and then clearly stating my USP in the ads. In other words, people are finding pages about my competitors product and I’m creating enough doubt in their mind with my ad that they HAVE TO check out my product - it’s classic “Don’t Buy XYZ Until After You Try This Free Demo”.
I have not tried image ads yet, but that’s the next step.
Man . . . it feels good to do some real marketing where I get to kick someone’s ass (and make money doing it).
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The Guru Conundrum
If you’ve been around Internet marketing for a while then you’ve seen a lot of “gurus” come and go.
First off, I don’t have any problem being a “guru” or an “anti-guru” or anything you want to label me for doing what I do.
I don’t have a problem with gurus.
I have a problem with what I’m labeling as the “guru conundrum”.
Basically, there are people who do and there are people who teach. And it’s very difficult to do both and to do them both well (though probably more possible to do them both very half-assed).
When I wrote the Adwords Black Book I was a super affiliate frustrated by some things that go on with affiliate marketing. I put that frustration into a book and drug my feet on selling it. What I wrote in my sales letter was true - from my house burning down and losing everything to the fact I really had serious considerations about sharing the techniques I did.
You see, when the Adwords Black Book came out, overnight I went from a guy “doing it”, to a guy teaching it and attempting to support hundreds of people “to do it”. Overnight, the entire dynamic of my business changed and I didn’t change with it.
I like being a singular force working alone in my office. I liked being an affiliate selling other people’s stuff without customer support or product inventory or employees. I liked working what was my own version of a 4-Hour Work Week.
With the change came a lot things I just wasn’t prepared for - creating affiliate campaigns got swapped out for doing webinars and seminars. Finding innovative ways to kick people’s asses got replaced with evaluating a constant stream of products and tools offered to me by wannabe JV partners.
When I met Carl Galletti I remembered thinking, “Wow - this guy gets all this cool crap for free. He gets invited to all the top seminars and conferences. I want that.”
And I got it. But there’s always a trade off.
Soon I discovered most of the gurus (years ahead of me in the conundrum) didn’t do most of what they taught; in fact, they’re under such pressure to keep the income coming in that some of them steal and don’t see issue with it anymore. Because here’s reality: when you’re a guru, you’re only as hot as your latest product. It’s like being a pop diva (and I think maybe we should drop the “guru” thing now and substitute it with “diva” - What, you don’t think that fits Reese like a wet T-shirt? :-).
And the only way around that is to “sell your soul” on occasion - to promote things you know aren’t great, in hopes others will promote you down the road.
That’s the game. You promote me and I’ll promote you. I made that mistake ONCE with Cody Moya (I promoted one of his products and he’s yet to reciprocate - more common than not).
Of course I’ve met some super sharp people along the way. I’ve met some people I really respect. But mostly it’s a game of political ass-kissing. The people who kiss ass best are the ones people promote the hell out of. And after a while you realize that in the game of marketing, it really doesn’t matter (not in the measurable terms of dollars and sales) whether your product is any good or not. What matters is the amount of hype you can generate.
The Myth of the Internet Marketing Lifestyle Myth
I don’t buy Rich Schefren’s “the Internet marketing lifestyle is a myth” shtick (since that’s what I was enjoying pre-Adwords Black Book). And, I don’t care to have a staff and I don’t care to work 60-80 work weeks any more. It’s perfectly doable to create an automated, mostly hands-off business online - I’ve already done it and you shouldn’t put thousands of dollars into the pocket of someone who says you can’t because he hasn’t.
Right now, I’m enjoying my six-week old son - I missed too much of the early days with my daughters. That means I work 2-hours per day, get in a good workout, and hang with my family. And that also means some things have to go - for a while.
Since I’m not going to teach things I’m not doing, my 2-hours per day is currently invested in building a new business that has million dollar potential within the next six months. When that’s rocking *I MIGHT* release a membership site built on the Money Map X concept and release the Affiliate Black Book.
This isn’t a solo business - I’ve partnered with a hot copywriter (think “Dan Kennedy Platinum Club” members only) and a workaholic product creator.
It will be wicked-fun (and I do mean wicked) and I’m looking forward to kicking ass in the real world for a while.
Oh - if you, or you know someone, who’s knows Wiki inside and out and likes to approach “gurus” (or “divas”) drop me a note. I have an idea I want to pursue and I’m looking for a HUNGRY partner.
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The Affiliate Elite Offer
Before you order Affiliate Elite you need to read this entire message.
“Frank” made a great post on the blog (which has been seconded; he doesn’t want more “stuff” to clutter his hard drive -he wants my time.
Hmm . . .
You’re probably expecting me to place some outrageous dollar figure on my time like “the gurus” all do to fluff up an offer.
What’s an hour of my time worth?
$50?
$500?
$5000?
Here’s a fact: I don’t do hourly for NOBODY so you can’t put a dollar amount on it.
Unquantifiable.
Priceless.
It does not compute.
It’d be more of the same old B.S. anyways. Really - can I see one of those PAID invoices for $1500 an hour?
Exactly.
Here’s the deal: in thirty minutes time you and I can accomplish a lot.
If you buy Affiliate Elite through my link, I’ll give you EXACTLY 30 minutes of my time (not a minute more and we need to be clear on that right now - ).
Ask me anything you want.
Record the session and sell it.
Have me evaluate and give suggestions on your ad campaigns, landing pages, your next born’s middle name, whatever.
Now, because my wife and I just had our third little one I don’t have much time - family first.
So you and I will set up our time as soon as we can.
Give it some thought: take someone else’s crummy MP3 recordings and unreadable “bonus transcripts” -
Or, take advantage of some of my time and get first-hand advice on how to kick someone’s ass. 
http://blackbook1.bryxen9.hop.clickbank.net/
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PS - This is limited to the first 20 only and I promise to make myself available to you for our 30-minute session within 60 days of your purchase.
Wicked Affiliate Spy Shit For Dudes Who Wear Black
Nine months ago, give or take a month or three, I wrote the most successful seller of software in the Internet marketing niche asking him if his existing software could do some wicked affiliate spy shit.
He wrote me back . . . “Cool idea. I’ll see what I can do.”
And that was that. Until about a month ago when I happen onto rumor from a covert conversation and discovered the guy took my idea and ran with it (big time).
Settle down and drop your guard amigo . . . this isn’t a sales pitch. I don’t have to “sell” this. I’ve used the software for a few weeks - it’s ass kicking cool and I recommend anyone doing anything involving affiliates get it - if you’re an affiliate marketer, get it; if you have affiliates who sell stuff for you, get it.
Got it?
Now, what really impresses me about this guy - and it’s something to consider seriously - is that his previous software releases have been at the TOP of Clickbank for over a year. You don’t sell crap and achieve that. And you don’t sell stuff easily gotten elsewhere and achieve that either. He delivers great products, supports them second to none, and keeps working on them until they’re as close to perfect as you’re going to get.
In this “wham bam thank maam, ha ha, I just fleeced these chumps again” niche, who doesn’t own a product created by Brad Callen?
The guy just creates quality product and if you’re as serious as I know you are, then you want to check out his next offer:
What you’ll find cool there right now is that Brad has already created and is making available a complete (and extremely comprehensive) training center - whether you buy the product or not (and another one of his secrets for staying at the top Clickbank).
Do I need to spell that out more clearly? . . . Sure, guys like Filsaime and Brunson can generate big enough buzz to get to the top for a few days or weeks - but this guy, without the hype, knows how to get to the top and stay there. The guy deserves his props.
OK - I have 2 hours to do all the work I’m going to do today and I’ve just spent 20 minutes of that typing up this note.
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