2-days, $200 = Extra $2500 Per Month
Posted on July 24, 2008
Filed Under Adwords, Affiliate Marketing, Marketing Strategy, Members | Leave a Comment
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Landing Pages
Posted on July 21, 2008
Filed Under Adwords, Internet Marketing, Marketing Strategy, Members | 1 Comment
Forget for a minute things like click through rates, ad placement and keyword phrases.
Those things are important for one reason and one reason only: to get people from point A (Google) to point B (your sales process).
SIDE NOTE: It really helps to get questions from you, because I just do what I do and sometimes I’m too focused on the “wow” material to recognize some readers need things I “just do”.
OK, so we’re talking about what REALLY matters to a marketer and that is conversion. If you don’t convert, you make no money.
There’s buyer traffic, shopper traffic and info seeker traffic when it comes to people doing Google searches. And I’ve added a fourth type of traffic to this list, but it doesn’t apply to Google so I’ll leave that to another post. This is the type of “BIG” traffic you hear people talking about, but making it work isn’t as easy as some would have you believe.
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Now, I STRONGLY believe that you should ALWAYS be focused on building lists. And, you can go about list building with all of the above. At the least, with a list, you should be able to double your conversion rates with a decent follow-up effort. Plus, if they don’t go for this offer then there other plenty of other offers to be made – or you can leverage those lists for joint ventures, etc.
X
Have a question you want an answer to? Leave a comment. If you don’t want your comment made public, that’s cool - I’ll answer it without posting your details.
Sales Are Easy, Profiting Is Hard?
Posted on July 19, 2008
Filed Under Adwords, Affiliate Marketing, Marketing Strategy | 1 Comment
I’m doing some market research at the Warrior Forum -
I put up the question, “What do you love about Adwords, and what do you hate?”
The first response fits here perfectly:
“Making sales with Adwords is easy - profiting is hard.”
There are some things .X. is friggin’ lousy at - for one, I’m a disorganized mess.
What I’m good at, though, is looking at a situation and seeing solutions. I used to have to work at that - now it’s natural.
And to do it requires getting out of the box and recognizing what the existing paradigm is.
Internet marketing is changing so fast that you can’t hold on to old paradigms - it’s no different than holding onto a concrete block in a swimming pool.
The old Adwords paradigm is the Google Cash paradigm; spend one dollar on ads and work at making 2 dollars or more in return.
It’s not legendary fable that there was a time when it was easy to make six to eight dollars for every dollar spent - now, I regularly make 2 or 3 dollars on those campaigns - but you better expect the trend is going down on the profit margins.
Because of this old paradigm, most Adwords marketers (at least the affiliates) are finding it harder and harder to make money. Then you have tools like Undercover Profits coming out which basically exposes those . . . and you get the picture.
People are dying here.
So here’s the shift you need to make now - ...
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How Much Selling Have You Done Today?
Posted on July 16, 2008
Filed Under Affiliate Marketing | 1 Comment
FREE to EVERYONE
I’ve been doing a ton of reading lately and one of the books I’ve gotten a lot from is Ready, Fire, Aim by Michael Masterson of Agora Publishing fame.
Masterson breaks the book into four parts and each of those parts essentially talks about what your focus should be at various levels of income from your business.
Level one is generating income up to $1 Million per year, which probably covers where most readers of this blog are (although I know I have a few readers doing over $1 million per month).
Before I reveal WHAT you should be doing, let me stress now that if you’re an affiliate marketer running a solo operation then this is a message for you.
Or, if you have your own product but you’re struggling to reach that critical mass of customers then this message is also for you.
And, if you consider yourself a relative newbie who’s still working your butt off (or thinking tirelessly about how to make money online) then this message is REALLY for you.
So here it is - this is what you should be spending 80% of your time on as the leader of your business until you’ve reached $1 million per year in revenue.
It’s not customer support.
It’s not product creation.
It’s not picking out furniture.
It’s not setting up the best legal entity for your business.
It’s not creating pretty website designs.
It’s simply this . . . you should be spending 80% of your time marketing and selling.
Now, I think a LOT of people are grossly - GROSSLY - mislead and misunderstanding what marketing and selling IS.
Here is a simple fact of business - if you are not selling anything, then you are not going to make money and you are not going to stay in business.
And yet that’s the last thing MOST people want to do. We hate the idea of selling and being sold.
So we engage in passive activities that come close to accomplishing our goal . . . but not really. We’re sort of selling, but not really.
So, we write articles . . .
We hope someone is kind enough to pick our article up and post it on their site or in a newsletter (something I NEVER hear anyone talk about anymore and that works better than “bum marketing”, I guarantee you). We hope that someone then is able to find our article through a search engine, that they’ll read the article and click on a link and end up where we want them to end up so we can FINALLY make them an offer.
So, we hang out on forums with a link in our signature . . .
And we jump into the latest gossip and we hope that someone clicks on our link and goes somewhere and buys something.
So, we post some stuff on our blog and hope that somehow someone ends up there and buys something.
And on and on.
Now, sales do occur with these methods and a lot of the other passive forms of “selling” going on out there. And that’s the BAD news. Because these people think they’ve experienced some success without realizing how BADLY they’ve failed when compared with what they’re potential is if they were doing what they SHOULD BE DOING.
This is all a lot like having a crush on a cute girl in the 10th grade. We devise all of these passive ways of letting that girl know we like her. And not surprisingly, looking back, she’s not impressed - and then we wonder why she’s going to the prom with the schmuck she’s going with. It’s not necessarily because that’s who she’d have preferred - it’s because he actually took the chance and did the hard work of SELLING THE IDEA.
What does all of this have to do with affiliate marketing?
I’ll tell you.
You’re one and only focus needs to be on mastering selling, then mastering marketing. It doesn’t matter if you can identify a hungry crowd if you can’t sell to them. And that’s why I say selling first.
Yes, it’s uncomfortable. If you have any conscience, it may never be totally comfortable - unless you only sell products you REALLY believe in.
The reason that affiliate marketing is so important is you don’t have to focus on doing all of the things that you SHOULD NOT BE DOING ANYWAY.
Your focus should be almost exclusively on selling - and on finding more people to sell to. And then on finding more things to sell to those people. It should not be on creating products, supporting customers, creating pretty website graphics, etc.
Listen to me because I’m speaking to you from my own experiences and Masterson just put it into words I completely identified with: until the day came that I STOPPED attempting to be the guru - ie, creating everything from scratch - the product, the sales copy, the site, etc - when I stopped trying to do all of that and I started promoting the stuff created by real-live recognized gurus - that’s when I started making money.
Until you have mastered selling to people, all that other stuff is a waste of your time and resources.
Hey - you don’t have to agree with me on this but I’m telling you the truth here. Over the next week, see if you’re spending 80% of your time on marketing and selling. And if the answer is “no”, then tell me you made as much money as you could have made.
All the best to you - X
Three Killer Copy Tips
Posted on July 14, 2008
Filed Under Internet Marketing | Leave a Comment
There is probably NOTHING more important to your online business than copy.
Few people want to learn it. Fewer want to pay to get it done high quality.
How important is copy?
You can sell millions of dollars worth of nothing. I’m told that’s how Gary Halbert ended up in jail.
Here are three quick tips (including a couple of new “ah-ha” discoveries I’m using that are working great).
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copy writingRelativity Pricing
Posted on July 11, 2008
Filed Under Marketing Strategy, Members | Leave a Comment
Here’s a fascinating concept I’ve picked up from reading a new, and highly recommended book titled ...
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Black Books Blog Changes
Posted on July 11, 2008
Filed Under Adwords, Affiliate Marketing, Internet Marketing, Marketing Strategy | Leave a Comment
Based on the number of people who’ve registered for this blog in the last 24 hours, my guess is you’re probably wondering what’s going on here.
“X, what’s the deal?”
I’ve promised a couple of projects this year that just aren’t getting done like I want them to - plus I’ve found a new love in blogs. Now that I “get” Wordpress, I want to do more with it.
There are things I’m happy to share with the public in an open access blog. There are other things that I think have a value to them and instead of delaying the release of that material until I have enough good material to put out a book (I currently have 4 books in various stages, plus a membership site) I’ve decided to start posting more often, with even higher quality content here.
At this point, it’s just an experiment and that’s why I’m only asking $17 per month to give you complete access to the blog. I assure you that I will be posting more often and the content will be what you’d expect for paid material from X.
I’ve set the bar low enough for you that there isn’t any real risk. And for me, I’ve set the bar a little higher so I have a compelling reason to share more ideas, more often here.
Maybe you’d prefer to spend your $67 per month on Google Nemesis where you’ll read second-hand, hacked up versions of what I’ve written about in the past. Or maybe, you’d prefer to get it fresh from the source.
By the way, $17 per month will only be available for a limited time - I fully intend to provide more value than that. But let’s prove it first. NOTE: If you join for $17 per month NOW, you will only pay $17 per month for as long as I do this.
To become a member, you just need to register with my blog and then make your payment through PayPal, which you’ll be prompted to do when you login. Simple as that.
All the best to you - X
Free Software Instead Of Google Nemesis?
Posted on July 10, 2008
Filed Under Members | 1 Comment
I just found this post on a forum that suggests there’s free software you can download and install on your own server that will do what Google Nemesis is charging $67.00 per month for.
Here are the links:
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Member Test
Posted on July 10, 2008
Filed Under Members | Leave a Comment
Anyone can see this . . . but you have to be a member to read the rest.
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How did I do this? See http://www.factorxmarketing.com/WMSP/
Affiliate Marketing With Adwords
Posted on July 1, 2008
Filed Under Adwords, Affiliate Marketing | 2 Comments
Here are some PPC / affiliate marketing tips I left on the forum for Renegade Affiliate Copy ( a service from John Hostler that I recommend HIGHLY ).
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I’ll offer some tips, since I know a little about making money with affiliate marketing and PPC.
1. Ads
Think in terms of AIDA and adding value.
Most ads out there being run by affiliates who’ve read books like Affiliate Project X and Day Job Killer are absolute garbage.
What do I mean?
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